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Only 15% of domestic violence shelters accept pets. As a result, 48% of victims delay leaving because they don’t want to leave pets behind or can’t take a pet with them. We hope to change that by committing to donate $2M by 2025 to our partner RedRover in support of the Purple Leash Project. |
| Together with RedRover, we created the Purple Leash Project to advocate for change. Today, 48 of 50 states have at least one pet-friendly shelter, but it’s our goal to have 25 percent of shelters be pet-friendly by 2025. |
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A gift to the Purple Leash Project helps assist domestic violence shelters on their journey to welcome family pets by funding pet-friendly renovations. |
During National Pet month, look for specially marked Purina packages or in-store signage at your favorite retailer. | *When you TAKE THE LEAD by committing to a monthly donation of $5 or more, or a one-time donation of $60 or more, RedRover will send you a special-edition purple leash or cat collar, as a thanks for your support.
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